eBook: Instant Unique Selling Proposition and Guarantees

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Your do-it-yourself guide to discovering your competitive advantage and uniqueness, and developing a strong guarantee.

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Description

Unique Selling Proposition (USP) is your competitive advantage, and this is your do-it-yourself guide to discovering your competitive advantage and uniqueness, and developing a strong guarantee.

This is more than “good service,” or “good price” – it’s all about knowing what it is that makes you special, and being able to specifically explain it to your customers.

This is your unique selling proposition – the thing that sets you apart from your competitors.

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